Dragon Alley, Purveyors of fantastical creatures great and small


As far as we know Dragon Alley has Pembrokshires only all year Christmas Shop. And it started with just one shelf in the corner, now we have a quarter of the shop set aside all year just for Christmas Collectibles which you can enjoy all year round. We stock a wide range of Christmas collectible, there is no doubt the we have the the largest collection of Santa's in West Wales. Our in ranges include Jim Shore's Heartwood Creek (we have many retired items this is a must for the keen collector) Department 56's Possible Dreams, Snowbabies, Lighted Villages. Gleneagles Christmas, Birchheart Snowman and Boarder fine arts character Christmas Collection. This year we are introducing our Christmas Tree range to include Grisela Graham and Festive UK. Festive UK is the only company who mark tinsel in Wales.