JIM SHORE'S HEARTWOOD CREEK We Might have lots of Dragons in the our Shop but one of our favourite designers is Jim Shore. A Master sculptor and painter, artist Jim Shore's nostalgic memories from southern country upbringing, and his love for intricate patterns blend to create truly charming collections. His genuine down to earth personality and excellent eye for detail gives every piece its heart-warming appeal

HAND CRAFTED GIFTS We are always hunting for something unique, in this section we have some of our most unusual gifts hand made in the UK

DRAGONS Dragons are perhaps the ultimate fantasy creature. Next time you are out and a shadow passes over you, look up because you never know, it may be that a dragon has passed silently overhead! We believe there are still dragons in Wales, as the old legends tell us and our flag shows.

HARRY POTTER The Noble Collection specialises in high quality officially licensed movie prop reproductions which inspire some very unique and unusual gifts. Their Harry Potter collection features items from the Philosopher's Stone, Chamber of Secrets, Prisoner of Azkaban, Goblet of Fire the The Order of the Phoenix and are now ntroducing Harry Potter and the Half Blood Prince !!

DISNEY A collection of Disney figurines featuring Jim Shore's Disney Traditions, Gallery of Light, Royal Doulton's Disney Showcase, Disney Heirloom Boxes by Enesco and Pooh and Friends also done by Enesco.

FAIRIES In this section of our store you will find Woodland Fairies the charming Fairy Divas and the Kitchen Fairies (or the 'kitchen upstarts' as the Pendle Witches fondly call them).

CHRISTMAS As far as we know Dragon Alley has Pembrokshires only all year Christmas Shop. And it started with just one shelf in the corner, now we have a quarter of the shop set aside all year just for Christmas Collectibles which you can enjoy all year round. We stock a wide range of Christmas collectible, there is no doubt the we have the the largest collection of Santa's in West Wales. Our in ranges include Jim Shore's Heartwood Creek (we have many retired items this is a must for the keen collector) Department 56's Possible Dreams, Snowbabies, Lighted Villages. Gleneagles Christmas, Birchheart Snowman and Boarder fine arts character Christmas Collection. This year we are introducing our Christmas Tree range to include Grisela Graham and Festive UK. Festive UK is the only company who mark tinsel in Wales.

SNOWBABIES The world of Snowbabies™ bisque figurines began in 1986 when the first model was introduced by Department 56. Ten years later in 1997 the Snowbabies Friendship ClubTM was launched.

ANGELS A collection of Angels including Kneeded Angels from Pavillion Gifts and Susan Lordi's Willow Tree angels

JEWELLERY Our Jewellery Section has modern interpretations of the Celtic tradition have given us the arts and crafts movement and the era of art nouveau. Fairy inspired Chokers, our range includes products inspired by the work of Archibald Knox and the manuscripts of Kells, Durrow and Lindisfarne, Welsh and Elvish Love Rings.

WILLOW TREE COLLECTION Willow Tree Angels represent qualities and sentiments that help us feel close to others, heal wounds or treasure relationships. Artist Susan Lordi's sculptures communicate elegance, simplicity, peace and serenity. Her hand-carved forms reveal their expression through gestures only - a tilt of the head, placement of the hands, a turn of the body. "Emotions and feelings are left to the viewer to discern," says Susan, "which makes them very personal."

SOMETHING SPECIAL This section has a selection of retired items not available any more. Many of these items are highly collectible and very rare.

KITCHEN WITCHES Kitchen witches are as German folklore tells us a good witch that makes our kitchen a warm and cosy place to be in. She is a gentle, whimsical, loving creature who performs wonderful magic that out tricks the bad witches who bring you bad luck. This makes the bad witches lose their power to foil and ruin your cooking. According to legend cakes, breads and other pastries will rise according to the recipes if your kitchen is blessed by a good witch. The Milk will not sour or spoil, cooking pots won't boil over and toast, potatoes and rice won't burn. The spices you mix will be will be perfect, as well as the tea and coffee you serve.

CHARACTER COLLECTIBLES At Dragon Alley we love all things comical and unusual here. We find friends like Speed Freaks, Comic and Curious cats and Dapper Dogs. Watch this space for more

FANTASY Our Fantasy section is basically where you will find the rest of our offerings! At the moment, Fantasy includes model Unicorns and Pegasus as well as Lord of the Rings and other figurines from Tudor Mint.

T-SHIRTS Top quality t-shirts from one of the best companies in the business - Blue Mountain. We are sure you will like the huge choice on offer, from wild animals, cute and cuddly little creatures to dragons - of course!

GAMES Here at Dragon Alley, games of all types - from Warhammer to Monopoly - are taken seriously! This section of our store will be available soon

MAGIC THE GATHERING Large rang of Magic the Gathering Trading Card Game. Selection of boosters, Theme Decks and Tournament packs dating back as far as Ice Age also Some repacks available

GIFTS Dragon Alley brings you a selection of special gifts for any special occasion.

GIFTS FOR THE HOME For homes with character, Dragon Alley offers a range of gifts for the homes that are different and a bit quirkie. These include Whimsical Clocks, Gothic Mirrors, novelties for the Kitchen and more to come

GIFTS FOR THE GARDEN For Gardens with style from Classic Greek Adonis to Disney Garden ornament we have it.

SPECIAL OFFERS Check out our SPECIAL OFFERS page for details of some great deals!

FIGURINES Heartwood Creek and Willow Tree figurines represent the closeness of families, friends and lovers. You can click on the thumbnail to each item to see a larger picture and the message that comes with each sculpture.

GIFTS FOR BABIES Babies in the family are very important to everyone and at Dragon Alley we never forget them. We have found an unusual selection of nursery gifts that will stand the test of time. These timeless gifts will grow with your baby and make the ideal Welcoming or Christening gift for any child.

GIFTS FOR CHILDREN As the babies grown into children Dragon Alley has lots of unusual gifts to suit all ages. We have a range of plush toys that include Aaaah Dinosaurs, Sesame Street, and Gund Bears.

WEDDING PARTY GIFTS A Collectionof Gifts for all the bridal party, also included in this section are wedding favours

AIRFIX MODELS Large Range of Airfx Models including Ships, Planes, Cars and Tanks